As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair question.
The simple answer is that many consumers still use these directories, and our advertisers continue to find value in being listed there. A comprehensive marketing plan for an SMB includes print, online, mobile and other media. Knowing where your target customers are searching is of key importance in reaching them!
The Local Search Association has put together this infographic that explains our commitment to being sustainable and environmentally responsible.
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