The Dex Media Marketing Success Seminar is coming to Richmond, VA, July 14. We’ve helped thousands of small businesses increase their customer base using online marketing. Do you want to join them? Register Now!
Here’s just a preview of some of the expert advice you’ll hear at the seminar:
Barry Moltz, Author
“Marketing is not a sometime thing”
“Marketing isn’t something a small business does when they have no business. It is an all the time thing so they can be there when their customers are ready to buy. It is critical for growing companies to have a systematic process where they are always marketing their company.”
Barry Moltz is a radio host, entrepreneur and author of three best-selling business books.
Kevin Lao, Google
“87% of consumers do research before entering a store”
“What you can do about this:
- Ensure that your website is optimized for mobile usage (fast loading time, easy-to-use user interface, current promotions)
- Claim your Google My Business listing and update your location and store information”
Kevin Lao is a sales strategy, enablement and insights expert for Google
Faith Murphy, Yahoo!
“You need to know about mobile search and marketing”
“Almost 70% of Americans own a smart phone. And 50% use a iPad, tablet or other mobile device. That’s a lot of prospective customers who are searching for the products and services offered by your business. You’ll learn about mobile search and why mobile marketing is so important to small and medium sized businesses.”
Faith Murphy is Senior Director, SMB Partner Development, Sales & Support for Yahoo!
Christine Landry, Dex Media
“Strike a balance between scheduling and real-time social media posts.”
“Planning and scheduling posts will make social media more manageable, so it’s a key component and will likely be the majority of your posts. But leave yourself open to spontaneous posts too that might include trending hashtags, smiling customers or funny employees.”
Christine Landry is Senior Social Media Editor for Dex Media.
