A Holistic Customer Experience is the Priority with Digital Advertisers
A long-awaited shift in advertising is emerging with search and display becoming the focus in mobile in 2015, according to...
New Study Reveals Slow Adoption of Mobile Payments by Small Business Owners
A recent study by small business network Alignable has revealed that many new business owners have yet to embrace mobile...
Could Switching to a Mobile-Responsive Design Increase Email Marketing Success?
According to a recent report released by Yesmail, 40% of all email clicks during the fourth quarter of 2014 came...
Creating a Single Customer View Still Eludes Marketers
Creating a single customer view (a company’s ability to track a given client across all communication channels) has been a...
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