It’s a Bird … It’s a Plane … It’s Your Customer the Hero

Let’s be honest, everyone wants to be a superhero, revered by friends, family and even strangers. While you may want...

5 Must-Try Home Services Marketing Strategies for 2022

By Brian Sherman As consumers shifted to a home-based reality over the past 18 months, their financial focus moved toward...

Understanding Your Value and Price Accordingly

For small business owners just starting out, or those who are 10 years in, one of the most difficult tasks...

I Visited a Small Business. What the Owner Shared Left Me in Tears.

But it also made me think differently about digitalizing small businesses. It was summer, 2012. I was working for a...

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