Twitter’s New, Longer Tweets Are Coming September 19th (The Verge)

You’ll still get 140 characters to express yourself but image attachments and quotes from other tweets won’t count against the total. Twitter CEO Jack Dorsey called it “the most notable change we’ve made in recent times around conversation.”

With Apple’s New iMessage Store, Brands from Burger King to Betty Boop Want in on Your Texts (Digiday)

As part of the rollout of the iOS 10 operating system this week, Apple opened an app store for its iMessage system, featuring branded stickers that users can add to messages. It’s the next wave in the heated competition for the messaging space: Facebook Messenger, Snapchat, etc.

8 Tips to Make Sure Your Google Profile Images Boost Your Local Search Results (Search Engine Land)

Don’t settle for Google sticking its Street View photos on your profile page–actively manage your business images with these tips.

Is Google Doubling Down on Local? Yes. Now What (Mike Blumenthal)

This respected Google watcher argues that, after years of start/stop efforts in local search–and conceding too much of the local ad business to Facebook–the company seems to have found focus, releasing a long list of improvements to Google My Business in a short period.

LinkedIn’s New Conversion Tracking Will Break Down Purchases, Sign-ups by Audience Segment (Marketing Land)

Big if you sell to business customers: LinkedIn introduced tracking for clicks through to advertiser websites (following in the footsteps of Google, Facebook and others) with the added advantage of tracking audience members by segments, such as industry, job function, company size.