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The patent is for the guiding intelligence of SuperMedia’s Merchant Platform, which powers SuperClicks, and other solutions that produce valuable results for our clients. The algorithm included in the patent is at the heart of our business. Each day, Merchant Platform automatically finds the ideal cost-to-conversion ratio for each lead for each of our clients, and does it in a way that takes into account the quality of the conversion while personalizing recommendations to each client, not just each heading. How has this contributed to the growth and profitability of our business? Consider this: Costs have gone down by 36 percent and the average actions/leads per client have increased by 25 percent from the time the Merchant Platform was introduced through Q2 of 2012. The platform is saving money while increasing leads. It’s a win for clients, employees and all other SuperMedia stakeholders. “It’s an amazing tool,” James Price, Director of Digital Solutions, said. “The logic built into the Merchant Platform works not only with multiple online platforms, but simultaneously with multiple offline ones.  That means we can use one efficient platform to help local businesses connect with potential customers across a variety of media services, including search engines and print directories.”